Mrs. Nageena Gul, the Founder Director of the Company, she is an entrepreneur, fashion designer and philanthropist. She has been helping many poor families of local community of Bagh-e-Eram, Tehsil & District Mardan for more than three decades through monetary support and provision of sewing machines, ceiling fans, installation of water pumps etc.

As a matter of fact, she has been serving the UN Sustainable Development Goals (SDGs) at her own level and with her limited resources, focusing on poverty elevation and gender equality: SDG #1, End Poverty: end poverty in all is forms everywhere; SDG #3, ensure health lives and promote wellbeing for all at all ages; SDG #5, achieve gender equality and empower all women and girls; SDG #6, ensure availability and sustainable management of water and sanitation to all.